Client
Al Harameen Steel
A new brand identity for a steel structure company, with one H-shaped mark that works on a hard hat, a truck and a building.
- Brand
- Year
- 2026
- Role
- Brand identity and brand kit page
- Tools
- AI image tools, SVG, HTML, CSS, JavaScript
The story
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01
Problem
The old logo was the company name in a box under a small roof. It worked on paper, but it got lost on a hard hat, a truck or a small icon, and it had no symbol that could stand alone.
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02
What I did
I wrote a short brand brief, scored four directions against five rules and ran three rounds of explorations. The winner, an H drawn as a steel beam under a gable roof, was redrawn by hand as a clean, symmetric vector.
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03
Result
One red mark that works in a single color, from a 16 px icon to a building sign, with lockups, colors, type and mockups in a one-page brand kit.
About the project
Al Harameen for Steel Structure has built steel buildings in Egypt for more than 23 years: hangars, factories, bridges, fuel stations and warehouses.
The brand kit is one page in Arabic. It tells the story from the old logo to the final files, lets the team copy each color with one click, and offers the mark as SVG and PNG files.
Gallery
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